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Matthieu Baillargé

Growth Marketing Manager

matthieu.baillarge@gmail.com+33 673 366 159linkedin.com/in/matthieubaillargeFrance

Growth marketing professional with 7+ years driving B2B acquisition efforts and data-driven decision making. Scaled myskillcamp from 0 to +123% MQLs and +96% SQLs while managing Google Ads campaigns with -60% cost per conversion. Experienced in team leadership, HubSpot CRM management, and RevOps optimization for startup environments.

Experience

Senior RevOps Manager

myskillcamp | France

Jan 2021 - Jan 2024
  • Led B2B acquisition efforts resulting in +123% MQLs and +96% SQLs through multi-channel growth marketing strategies
  • Managed Google Ads campaigns achieving -60% cost per conversion and +50% conversion rate optimization
  • Provided team leadership for 4 SDRs across French, UK, and Benelux markets with coaching and training
  • Implemented HubSpot CRM management including data structure audit, properties restructuration, and workflow automation
  • Drove data-driven decision making through analytics dashboards, KPI tracking, and performance monitoring across European markets

+123% MQLs, +96% SQLs, -60% Cost per Conversion

Growth Marketing Consultant

Freelance | France

Sep 2017 - Jan 2021
  • Managed B2B acquisition efforts for portfolio of clients through growth marketing strategies and paid campaigns
  • Led Google Ads management and optimization alongside Meta Ads and LinkedIn Ads campaign scaling
  • Implemented HubSpot CRM solutions and marketing automation workflows for data-driven decision making
  • Built lead generation and enrichment automation using no-code tools and custom integrations
  • Developed repeatable acquisition funnels and growth marketing processes for B2B clients

Founder

Social Optim | France

Jan 2018 - Jun 2019
  • Built B2B acquisition service from 0 to 60k ARR and 150+ clients through growth marketing strategies
  • Demonstrated team leadership by scaling operations and managing client success workflows
  • Applied data-driven decision making to achieve 5k MRR growth in 4 months with startup background
  • Managed acquisition efforts through cold email outreach, paid ads campaigns, and affiliate programs

0 to 5k MRR in 4 months, 150+ clients

Co-Founder

Swilo - Surf With Locals | France

Oct 2015 - Dec 2018
  • Led growth marketing efforts for international marketplace achieving 500+ provider onboarding
  • Applied data-driven decision making and team leadership to build startup from concept to 80k followers
  • Managed B2B acquisition strategies and business development across multiple international markets

500+ providers, 80k followers

Skills & Tools

Growth Marketing & Acquisition: Growth Marketing, B2B Acquisition, Google Ads Management, Multi-channel Marketing, Lead Generation, Paid Advertising, Growth Strategies
CRM & RevOps: HubSpot CRM, RevOps, Marketing Automation, Workflow Automation, CRM Management, Sales Ops, Pipeline Optimization
Data & Analytics: Data-driven Decision Making, Google Analytics, Performance Tracking, KPI Monitoring, Conversion Optimization, Analytics Dashboards, Reporting
Leadership & Operations: Team Leadership, Startup Background, Project Management, Business Development, Process Optimization, Coaching, Training

Education

Master's Degree in Engineering

ei.CESI | Lean Manufacturing, TOEIC 910/990

2011-2014

Languages

French (Native) | English (Fluent)